Lead Fraud Hits Every Industry
Every vertical has its own fraud fingerprint. Argus's 101-point verification adapts to yours, same depth, same speed, same scoring engine, tuned to the patterns that cost your industry the most.
The Real Cost of Lead Fraud
Bad leads don't just waste money - they damage your business from every angle.
Wasted Ad Spend
Every dollar spent acquiring a fraudulent lead is gone forever. No callback. No conversion. No ROI.
Burned Call Center Hours
Disconnected numbers, wrong numbers, and "I never filled out a form" responses waste your sales team's time and destroy productivity.
TCPA Violation Risk
Calling someone who never consented can cost $500-$1,500 per violation. Fraudulent leads with real stolen data put you at legal risk.
Destroyed Team Morale
Reps who constantly hit dead ends stop trusting leads. Motivation drops. Turnover increases. Your best closers burn out.
Damaged Brand Reputation
"I never requested this." One angry person on social media can undo months of brand building. Fraud makes you look like a spammer.
Missed Real Opportunities
While your team chases ghosts, real buyers go cold. Your competitor calls them first. That deal is gone.
Industry Solutions
See how Argus protects businesses in your vertical
Solar & Home Services
“Average solar lead cost: $206. Exclusive leads can exceed $300. One fraudulent campaign can burn $10K+ in a week.”
Source: FirstPageSage 2025 CPL Report
High-ticket solar leads attract sophisticated fraud. Fake homeowners, spoofed addresses, and bot farms drain ad budgets fast.
Geo-match verification confirms the lead's IP matches their stated address. Device fingerprinting catches repeat fraudsters across campaigns. Behavioral biometrics flag form-stuffing patterns that bypass CAPTCHA.
- •Fake homeowner submissions from renters
- •Spoofed addresses outside service area
- •Bot farms targeting high-payout solar campaigns
Key Signals
Insurance
“Prudential paid $2.45B for insurance lead gen company Assurance IQ. A $21.8M TCPA settlement helped shut it down in 60 days.”
Source: TCPAWorld / Smith v. Assurance IQ, 2024
Quote stuffing, synthetic identities, and lead recycling are rampant in insurance lead gen. Every bad lead wastes licensed agent time.
Email validation catches disposable addresses. Behavioral analysis detects form stuffing speed. Dedup controls stop the same lead from being sold twice.
- •Quote stuffing with fake identities
- •Recycled leads sold to multiple carriers
- •Synthetic identities combining real/fake data
Key Signals
Mortgage & Finance
“Financial services leads average $90–$160 each. Licensed loan officers cost $50–$100+/hour. Every bad lead burns licensed time.”
Source: Flyweel 2025 CPL Benchmark Report
Licensed loan officers cost real money per hour. Bad leads waste licensed time that could close real deals.
Phone validation confirms reachable numbers. TCPA consent tracking provides audit trails. Quality scoring prioritizes high-intent borrowers over form stuffers.
- •Fake employment and income claims
- •VOIP numbers that go dead after submission
- •Identity fraud on pre-qualification forms
Key Signals
Legal
“Mass tort leads cost $300–$1,000+ each. Personal injury CPL runs $700–$1,500 via PPC. Fraudsters target these verticals because payouts are highest.”
Source: Legal Brand Marketing / National Law Review 2025
Mass tort and personal injury leads are expensive. Fraudsters target these verticals specifically because the payouts are highest.
Multi-layer verification ensures real claimants. VPN detection flags suspicious submissions. Behavioral analysis separates real injury victims from bot-generated leads.
- •Mass bot submissions to mass tort campaigns
- •Fake claimants seeking settlements
- •Duplicate submissions across law firms
Key Signals
Marketing Agencies
“TCPA class action filings surged 67% in 2024. In 2025, filings more than doubled year-to-date. Your clients' leads are your liability.”
Source: WebRecon / TCPAWorld 2025
When your clients' leads are garbage, they don't blame the lead gen ecosystem. They blame you. Bad leads destroy client retention.
Real-time verification scores every lead before it hits your client's CRM. Detailed reports show exactly why leads passed or failed — prove campaign ROI with data, not promises.
- •Competitors submitting fake leads
- •Click farms inflating lead counts
- •Low-quality leads that hurt client retention
Key Signals
Home Services (HVAC, Roofing, Plumbing)
“HVAC leads average $105. Roofing leads run $80–$200+. A dispatched technician costs $150–$300 per visit — fake leads don’t just waste calls, they waste truck rolls.”
Source: Aged Lead Store 2025 / WebFX Home Services Benchmarks
Local service leads need location accuracy. Fake zip codes don't just waste a call — they waste a truck roll.
Geo-match confirms IP location matches service area. Phone type detection flags VoIP numbers from out-of-area fraudsters. Velocity controls stop spam floods on your forms.
- •Out-of-area leads with fake local zip codes
- •Prank submissions wasting technician dispatch
- •Competitors poisoning lead sources
Key Signals
Push Verified Leads to Your Stack
Argus delivers verified leads to your CRM, dialer, or client systems via webhooks. Works with any platform that accepts webhooks or API calls.
All integrations via webhooks
Set up webhooks in your dashboard in under 5 minutes.
How Verification Works
Lead Submitted
User fills out your form. Argus captures 101 data points in the background.
Instant Verification
Email, phone, location, device, and behavior analyzed across all 7 layers in real time.
Scored & Delivered
Lead scored, tiered, and sent to your CRM with full verification report.
Built-in TCPA Protection
Argus automatically captures consent records with timestamps, IP address, device fingerprint, and consent language. If a lead ever claims they didn't opt in, you have the proof.
Consent tracking included on all plans.
Frequently Asked Questions
Yes. Adjust scoring weights in Settings to prioritize the signals that matter most for your vertical.
Yes. Use our JavaScript SDK to add verification to any form, or use Argus hosted forms for zero-code setup.
Configure webhooks in the Integrations tab. Argus pushes verified leads to Zapier, GoHighLevel, HubSpot, Salesforce, and more.
Argus works for any lead gen vertical. The 101-point verification adapts to your specific fraud patterns.
Your Industry. Your Fraud Patterns. One Solution.
Argus adapts to any lead gen vertical. Customize scoring weights for your specific needs.
Start Free Today75 verifications/month. Full 101-point depth. Free forever.